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This site goframe.ca states the following, "Lightweight and durable, Goframes are easy to handle and hang." We noticed that the website also said " In 5 minutes your print will be hanging on the wall with a drum like tension and perfect corners." It also stated " Extended video walkthroughs focusing on a specific aspects of how to use GOframe products. See how easy it is to stretch a canvas! In just 5 minutes your gallery wrap prints will be hanging on the wall with. A drum like tension, perfect corners and an elegant floating frame. Get in touch with us. 22 Telson Road, Markham, ON, Canada L3R 1E5." The header had GoFrame as the highest ranking keyword. It was followed by Frame, framing, and Canvas which isn't as ranked as highly as GoFrame. The next words the site used was floating frame. gallery wrap was also included but might not be viewed by web engines.